Georges Zigrand's Blog

A proper cake shop

I really like the look and feel of this cake shop. After seeing so many ‘design’ cake shops  and patisseries I found it refreshing to see a shop around the corner from where I used to live that focuses on the cakes and not on an over-designed interior or branding.  Even the signage is hand painted on the window.
Of course this is also becoming trendy and its not such a new idea, but it still feels honest and works very well with the idea of selling home made cakes. Also, I like the fact that you can create a beautiful shop with almost no budget and a trip to the brocante. I would love to do a project like that.

Cake shop in Victoria Park, East London

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