I found this 1952 tourism brochure at a car boot sale in Belgium. Grand-Duchy of Luxembourg – vacation-land is a great slogan, the land of leisure and pleasure! I also like the wood carving style font and the friendliness that transpires through the illustrations. Although the message is very simple I think it still works today!
Please check-out the post below with the map on the opposite side of this page.
This is the map on the reverse of the 1952 brochure. Great wood carving style graphics, great colours, great graphic treatment of our neighbouring countries!
The tourist attractions in the 50’s seem overwhelmingly to centre around outdoor activities like walking, kayaking and hunting… all of that surrounded by deep woods and medieval castles. I can’t help thinking that this is still our most valued tourist capital (minus hunting), certainly in terms of branding & positioning. Whilst promoting the country as a shopping or contemporary arts destination still has some way to go we should cherish, cultivate and promote the real gems that are unique to Luxembourg.
Graphic designer: Pe’l Schlechter