A beautiful ride
Anybody who lives in London knows the difference between mediocre and fine public transport design. The classy post-war route master got replaced 10 years ago by terrible double decker buses made from cheap materials, ugly colours and a few poor ‘design’ elements until the once again beautiful and specially for London designed new route master finally made it in large numbers onto the streets last year or so.
The new route master (designed by Thomas Heatherwick) shows that good design can make all the difference in the experience of traveling on public transport. Besides the important iconic outside design and the fuel efficient engine my point is that beautiful detailing and good quality finishes are also essentiel.
Especially in cities where the private car usage is still an option (like in Luxembourg, where I’m from) and where you want to get people out of their own cars you have to create an alternative that is not only faster, cheaper and more ecological but it also needs to be a beautiful ride. If the public transport experience is mediocre because of poorly designed interiors & exteriors (with maybe some customised colour scheme if you are lucky), then people will still want to use their own cars..