Georges Zigrand Design Consultancy

While driving through the Burgundy region in France I came across this beautiful old factory building in the small town of Génelard.

I really liked the confident, almost out of scale, presence of the signage on the building. On top of that the signage is not an after-thought but completely integrated into the architecture. Compared to many of today’s undistinguished manufacturing halls it also tells the story of an admirable industrial pride.