This is the map on the reverse of the 1952 brochure. Great wood carving style graphics, great colours, great graphic treatment of our neighbouring countries!
The tourist attractions in the 50’s seem overwhelmingly to centre around outdoor activities like walking, kayaking and hunting… all of that surrounded by deep woods and medieval castles. I can’t help thinking that this is still our most valued tourist capital (minus hunting), certainly in terms of branding & positioning. Whilst promoting the country as a shopping or contemporary arts destination still has some way to go we should cherish, cultivate and promote the real gems that are unique to Luxembourg.
Graphic designer: Pe’l Schlechter