Georges Zigrand's Blog

Vacation-land 2

Posted in Branding by zigideluxe on 06/10/2011

1952 tourist map of Luxembourg

This is the map on the reverse of the 1952 brochure. Great wood carving style graphics, great colours, great graphic treatment of our neighbouring countries!
The tourist attractions in the 50’s seem overwhelmingly to centre around outdoor activities like walking, kayaking and hunting… all of that surrounded by deep woods and medieval castles. I can’t help thinking that this is still our most valued tourist capital (minus hunting), certainly in terms of branding & positioning. Whilst promoting the country as a shopping or contemporary arts destination still has some way to go we should cherish, cultivate and promote the real gems that are unique to Luxembourg.

Graphic designer: Pe’l Schlechter

Tagged with: , ,

One Response

Subscribe to comments with RSS.

  1. Alfonso Ramirez said, on 06/10/2011 at 15:11

    Indeed…


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: