Georges Zigrand's Blog

Engineering beauty

Posted in Information graphics, Signage & environmental graphics by zigideluxe on 21/11/2013

Information graphics from the 50’s

aciers_alexis_720 aciers_alexis_verso_720

RAL 2005 Leuchtorange

Posted in Colours, textures & surfaces by zigideluxe on 30/08/2012


Another beautifully functional colour, RAL 2005 is the standard safety orange for sea rescue boats.

Vacation-land

Posted in Branding by zigideluxe on 06/10/2011

I found this 1952 tourism brochure at a car boot sale in Belgium. Grand-Duchy of Luxembourg – vacation-land is a great slogan, the land of leisure and pleasure! I also like the wood carving style font and the friendliness that transpires through the illustrations. Although the message is very simple I think it still works today!

Please check-out the post below with the map on the opposite side of this page.

Vacation-land 2

Posted in Branding by zigideluxe on 06/10/2011

1952 tourist map of Luxembourg

This is the map on the reverse of the 1952 brochure. Great wood carving style graphics, great colours, great graphic treatment of our neighbouring countries!
The tourist attractions in the 50’s seem overwhelmingly to centre around outdoor activities like walking, kayaking and hunting… all of that surrounded by deep woods and medieval castles. I can’t help thinking that this is still our most valued tourist capital (minus hunting), certainly in terms of branding & positioning. Whilst promoting the country as a shopping or contemporary arts destination still has some way to go we should cherish, cultivate and promote the real gems that are unique to Luxembourg.

Graphic designer: Pe’l Schlechter

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No design sign

When you walk around city centres you have to wonder if we need all that signage and graphic design. Often too slick, too loud and too perfect, over-designed corporate identities and graphics take away the human side of things. Maybe there are too many designers around that need to find work (and not enough courageous businesses).

Cake shop window image

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