Georges Zigrand Design Consultancy

Concorde memorabilia

Posted in Identity & branding, Products & furniture design by zigideluxe on 25/10/2012

Original concorde shaped pen with embossed note pad
The Concorde might have been a fuel guzzling, noisy and elitist plane representing the excesses of the ‘trente glorieuses’, but it also embodies a great believe, excitement and optimism in the future. Not something you can say about today…
Also great is to see a really good quality and stylish souvenir that was handed out to every person flying with the Concorde. The pen looks as fast as the the Concorde flies and even has a bit of a nose like the real thing. Try and find a pen in your drawers that you got for free that is of any quality…

Matching graphics

Posted in Identity & branding, Retail environments by zigideluxe on 20/09/2012

Matchbox with bold graphics“Your penny is worth more at the Cooperative supermarket” is a great slogan, and the graphics on these match boxes are even better. Not sure from which period this is ( I would guess late 70’s early 80’s), but I wish retail graphic design would more often be this convincingly simple, minimal, bold & confident (even if it looks a bit communist).

Eau de Luxembourg

Kids drinking from water fountain in Luxembourg city

This water drinking fountain is the first of many to be installed in the City of Luxembourg. The scheme was initiated by the city’s own Service des Eaux and elaborated in close collaboration with the City Management, other administrations of the city and myself as an external design consultant.

After an in-depth research of existing drinking fountains across Europe we have identified this fountain as the most suitable product for Luxembourg. The fountain has initially been developed by the french designer Cécile Planchais for Eau de Paris and will also be rolled-out in Paris next year.

Besides the functional & hygienic qualities its subtle timeless design has convinced us to be the right choice for Luxembourg. The textured surface and distinctive shape blurs the boundaries of time, making it contemporary but also fit nicely in an heritage environment. Also, after two days in use in the city the form and shape has proven that its function and purpose is self-explanatory.

Quality banking

Posted in All recent projects, Identity & branding, Retail environments by zigideluxe on 24/04/2012


Interior concept for the 74 branches of the Banque et Caisse d’Epargne de l’Etat, a national institution in Luxembourg – designed by  Teisen-Giesler Architectes & Georges Zigrand Design Consultancy
We elaborated a scheme conveying the notion of safety, tradition, quality and long established values. By emphasising solid build elements made from cast terrazzo and oak we underlined the trustworthy image of the bank. Timeless shapes and high quality materials should also underline the fact that the bank, with it’s long history, is here to stay.

The design proposal were elaborated following an closed competition initiated by the BCEE.

paperJam TV set design

Posted in All recent projects, Exhibitions & installations, Identity & branding by zigideluxe on 16/11/2011

Luxembourg based media group ‘Maison Moderne’ has commissioned me to design a TV set for its new venture, paperJam TV.
The design concept is based on an intricate curtain wall featuring numerous cut-outs based on the pattern of the existing paperJam logo. The idea was to create a notion of visual depth and shadows that ‘texture’ the background in an otherwise extremely confined space (4,5m X 3,5m). The pattern also helps to blur the scale and make the space appear larger then it really is.

Additionally we installed RGB LED’s to graze up the walls behind the hanging ‘curtains’. These LED’s are individually addressable, enabling the background to be animated by gently pulsating and changing colour schemes.

Photo: © Olivier Minaire / Maison Moderne (TM)
paperJam TV: www.paperJam.TV


Vacation-land

Posted in Identity & branding by zigideluxe on 06/10/2011

I found this 1952 tourism brochure at a car boot sale in Belgium. Grand-Duchy of Luxembourg – vacation-land is a great slogan, the land of leisure and pleasure! I also like the wood carving style font and the friendliness that transpires through the illustrations. Although the message is very simple I think it still works today!

Please check-out the post below with the map on the opposite side of this page.

Vacation-land 2

Posted in Identity & branding by zigideluxe on 06/10/2011

1952 tourist map of Luxembourg

This is the map on the reverse of the 1952 brochure. Great wood carving style graphics, great colours, great graphic treatment of our neighbouring countries!
The tourist attractions in the 50’s seem overwhelmingly to centre around outdoor activities like walking, kayaking and hunting… all of that surrounded by deep woods and medieval castles. I can’t help thinking that this is still our most valued tourist capital (minus hunting), certainly in terms of branding & positioning. Whilst promoting the country as a shopping or contemporary arts destination still has some way to go we should cherish, cultivate and promote the real gems that are unique to Luxembourg.

Graphic designer: Pe’l Schlechter

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